What’s gets measured, gets managed!

There is an old adage that I heard when I started working, in the late 90’s, and that is: “What gets measured gets managed”. There is a whole lot of truth in that statement that even my 20-year-old self, understood at a basic level. This is now even truer than it was all those many years ago. In today’s day and age, companies are collecting and using data at alarming rates. Why? Because they use it as a tool, a very powerful tool, one that allows them to increase their profits and also one you can use. If you look at the concept of data it’s just information, impartial numbers, and facts that don’t lie, they just give us a value of a measurement. From temperature to the speed that you’re driving as you pass the little old lady on the highway. This information doesn’t care about anything, it is, Continue Reading